Keep Going!

  • March 16, 2022

“When the going gets tough, the tough get going.” Knute Rockne or maybe Joseph KennedyIn September 2021 we decided to sell our home in Oakland CA and buy a house in Rhode Island, with goal of renting in Santa Cruz…

Read More

What is a Digital Business Coach?

  • March 31, 2021

What is a Digital Business Coach?   “The best coaches help you realize your potential and then some. Ben is our digital transformation coach. His advice and mentorship has been priceless to me as I guide our global plant breeding…

Read More

Service Offerings

  • July 26, 2020

Digital Transformation Readiness: ​I meet with your team to discuss strategy and technology, ultimately answering the question: is your team ready for digital transformation? In other words, do you have the right ideas, the right direction and the right personnel.​…

Read More

Principles for Digital Systems

  • July 26, 2020

Here are some principles for Digital Systems that I’ve found to be effective...  1. Design with the user in mind.  Bring the customer and the user into the design process. They’re who is paying you, after all. 2. Understand the existing ecosystem. Ask yourself:…

Read More

Why digital?

  • July 21, 2020

Let’s have a moment of silence for RadioShack. Once upon a time, RadioShack was one of the country’s most beloved electronic stores.  At the peak of its great empire it had 4,300 stores scattered across all of North America. But,…

Read More