“When the going gets tough, the tough get going.” Knute Rockne or maybe Joseph KennedyIn September 2021 we decided to sell our home in Oakland CA and buy a house in Rhode Island, with goal of renting in Santa Cruz…

Most companies waste money on digital transformation programs. Some say as much as 90% of IT related budget is wasted with not much to show for it. I’ve seen this a few times in my career. I’m a Digital Business Coach.…

What is a Digital Business Coach?   “The best coaches help you realize your potential and then some. Ben is our digital transformation coach. His advice and mentorship has been priceless to me as I guide our global plant breeding…